Quick Guide to SEO
What is SEO Anyway
SEO is an abbreviation for search engine optimisation. It refers to a system of techniques, tools and strategies that are used to improve a website’s ranking in search engine results pages (SERP). The ultimate goal is to increase the number of visitors to the website which can be achieved only by higher SERP ranking. Why? Because just about everyone use search engines to look for information, products and service and because just about everyone check only a few websites that are displayed on the first and rarely on the second page of search results. In other words, if your website doesn’t have a good SERP ranking, you won’t be able to make the most out of your online presence for one single reason – failing to generate traffic.
How SEO Improves Your Website’s SERP Ranking
Various techniques, tools and strategies are used to improve a website’s SERP ranking. The most commonly used ones include creation of unique, interesting and informative content that offers value to the readers and contains just the right amount of keywords and keyword phrases for search engines to direct their users to your website when they are looking for related information, products or service. Another important part of SEO is link building – increasing the number of backlinks from other websites to yours. These increase the value of your website in the “eyes” of search engines because they indicate that your website is popular among web users and deserved a higher SERP ranking. Then there is search engine friendly coding, META descriptions, META keywords, etc..
To SEO Your Website on Your Own or Hire SEO Specialists
There are many things you can do on your own to make your website more search engine friendly. But if you make an error, it can worsen your SERP ranking rather than improving it. So if you are not absolutely sure what you need to do or whether the techniques you intend to use are ethical, it is a much better idea to hire SEO specialists.
Are SEO Specialists Really Worth the Money
If you have already asked for a quote or two, you most likely discovered that SEO doesn’t come cheap. As a result, many website owners are wondering if it is really worth the money? The answer is both yes and no. SEO is worth of every penny if you hire specialists in the true meaning of the word because they can dramatically improve your website’s SERP ranking, increase traffic and subsequently help you increase your sales. But if you hire SEO providers that use unethical methods, then the answer is no. And they are not only a waste of money but are also harmful because search engine mercilessness penalise unethical and manipulative techniques that try to trick them into “thinking” that your website should be ranked higher.